Red

1. 1. Love • Rage • Enthusiasm •
      

   2. Passion

   This was first of all colors, and one of the warmest of the Color wheel.
   

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3. It’s associated with blood, desire, power and danger and thus generally used on visual signs or lights in order to indicate warning and to get the attention of drivers.
   

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5. You can use the color red to grab attention and to get people to take action. It is preferable to use the red color in little doses.
   

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7. Visually, the red color has precedence over cold colors. Thus, in a combination of red-blue colors, the red color will be in front of the blue one.
   

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Pink

1. 
   

2. 1. Attention • Amiability • Sensitivity • Tenderness

   This is the sweet side of the red color, and generally associated to litle girls. Many people still think about pink as a feminine, delicate color.
   

3. 
   

Yellow

1. 
   

2. 1. Happiness •  Curiosity • Optimism • Spontaneous

   Yellow is the color of the Sun.
   

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4. This is one of the most contradictory colors. Yellow color means optimism but also anger, lie and envy.
   

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6. It is the color of the understanding, but also the color of despicables ones and deceit.
   

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Blue

1. 
   

2. 1. Calm • Confidence • Reliability • Order

   Blue is the color of sky, the immensity. It has a relaxing efect. As the green color, blue is a nature and universal color.
   

1. The combination blue-green denotes a natural palette.
   

Green

1. 
   

2. 1. Nature •  Hope • Generosity
      

   2. Harmony

   Green is life, the color of Nature, ideology, a lifestyle. Green signifies health and growth.
   

1. The use of green denotes harmony, balance and stability.
   

Brown

1. 
   

2. 1. Well-being • Confidence •
      

   2. Pragmatism

   Brown is the mixture of any combination of colors, and the less appreciated one.
   

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4. As the green and blue colors, brown is a Nature color (more focused on earth, wood and stones).
   

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6. Brown is a neutral color that can be combined with Green and blue colors for obtaining a Natural palette, and also with beage or cream for background compositions.
   

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Violet

1. 
   

2. 1. Mysticism • Secrecy • Spirituality

   It is an ambivalent color. Violet is the color of the sensuality and spirituality but also the color of feminine and the color of power.
   

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4. It means the union of the opposites ones.
   

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Orange

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2. 
   

3. 1. Dynamism • Exuberance •
      

   2. Sociability • Affection

   It is the color of happiness, sociability and affection. A stimulant, warm, color that can be found in the nature.
   

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5. It’s complementary of blue color.